This privacy policy applies between you, the user of this Website and Simon Cherry trading as Light Asylum, the owner and provider of this website.

Simon Cherry trading as Light Asylum takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

1.    In this privacy policy, the following definitions are used:

Data - collectively all information that you submit to Simon Cherry trading as Light Asylum via the Website. This definition incorporates, where applicable, the definitions provided in the Data protections Laws;

Data Protection Laws - any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in th UK;

GDPR - the General Data Protection Regulation (EU) 2016/679;

Simon Cherry trading as Light Asylum, we or us - Simon Cherry trading as Light Asylum of 6 Mill Road, Sproatley, Hull, East Riding of Yorkshire, HU11 4PU;

User or you - any third party that accesses the Website and is not either (i) employed by Simon Cherry trading as Light Asylum and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Simon Cherry trading as Light Asylum and accessing the Website in connection with the provision of such services; and the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2.    In this privacy policy, unless the context requires a different interpretation:

    a.    the singular includes the plural and vice versa;

    b.    references to sub-clauses, clauses, schedules or appendices are to  

           sub-clauses, clauses, schedules or appendices of this privacy policy;

    c.    a reference to a person includes firms, companies, government entities, 

           trusts and partnerships;

    d.    “including” is understood to mean “including without limitation”;

    e.    reference to any statutory provision includes any modification or  

           amendment of it;

    f.    the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

3.    This privacy policy applies only to the actions of

    Simon Cherry trading as Light Asylum and Users with respect to this Website. It does not extend to any website that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4.    For purposes of the applicable Data Protection Laws,

    Simon Cherry trading as Light Asylum is the “data controller”. This means that Simon Cherry trading as Light Asylum determines the purposes for which, and the manner in which, your data is processed.

Data collected

5.    We may collect the following Data, which includes personal Data, from you:

    a.    name;

    b.    contact Information such as e-mail addresses and telephone numbers;

    c.    IP address (automatically collected);

    d.    Payment details;

How we collect Data

6.    We collect Data in the following ways:

    a.    data is given to us by you; and

    b.    data is collected automatically.

Data that is given to us by you

7.    Simon Cherry trading as Light Asylum will collect you Data in a number of ways, for example:

    a.    when you contact us through the Website, by telephone, post, e-mail or 

           through any other means;

    b.    when you register with us and set up an account to receive our 


    c.    when you make payments to us, through this Website or otherwise;

    d.    when you elect to receive marketing communications from us;

    e.    when you use our services;

    in each case, in accordance with this privacy policy.

Data that is collected automatically

8.    To the extent that you access the Website, we will collect your Data automatically, for example:

    a.    we automatically collect some information about your visit to the website. 

          This information helps us to make improvements to the website content and 

          navigation, and includes your IP address, the date, time and frequency with  

          which you access the website and the way you use and interact with its


Our use of Data

9.    Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

    a.    internal record keeping;

    b.    improvement of our products/services;

    c.    transmission by email of marketing materials that may be of interest to you;

In each case, in accordance with this privacy policy.

10.    We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

11.    For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-out:

    a.    soft opt-in consent is a specific type of consent which applies when you

           have previously engaged with us (for example, you contact us to ask us for 

           more details about a particular product/service, and we are marketing  

           similar products/services). Under “soft opt-in” consent, we will take 

           your consent as given unless you opt-out.

    b.    For other types of e-marketing, we are required to obtain your explicit 

           consent; that is, you need to take positive and affirmative action when   

           consenting by, for example, checking a tick box that we’ll provide.

    c.    if you are not satisfied about our approach to marketing, you have the right  

           to withdraw consent at any time. To find out how to withdraw your consent,  

           see the section headed “Your rights” below.

12.    When you register with us and set up an account to receive our services, the legal  basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such contract.

Who we share Data with

13.    We may share your Data with the following groups of people for the following reasons:

    a.    our employees, agents and/or professional advisors - to enable processing 

           of any orders and to obtain advice from professional advisers

    in each case, in accordance with this privacy policy.

Keeping Data secure

14.    We will use technical and organisational measures to safeguard your Data,

    for example:

    a.    access to your account is controlled by a password and a user name that is  

           unique to you.

    b.    we store your Data on secure servers.

15.    Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address:

16.    If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www, Get Safe Online is supported by HM Government and leading businesses.

Data retention

17.    Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

18.    Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

19.    You have the following rights in relation to your Data:

    a.    Right to access - the right to request (i) copies of the information we hold  

           about you at the time, or (ii) that we modify, update or delete such  

           information. If we provide you with access to the information we hold about  

           you, we will not charge you for this, unless your request is “manifestly   

           unfounded or excessive.” Where we are legally permitted to do so, we may  

           refuse your request. If we refuse your request, we will tell you the reasons  


    b.    Right to correct - the right to have your Data rectified if it is inaccurate or 


    c.    Right to erase - the right to request that we delete or remove your Data  

           from our systems.

    d.    Right to restrict our use of your Data - the right to “block” us from using  

           your Data or limit the way in which we can use it.

    e.    Right to data portability - the right to request that we move, copy or   

           transfer your Data.

    f.    Right to object - the right to object to our use of your Data including where   

          we use it for our legitimate interests.

20.    To make enquires, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing you Data), please contact us via this e-mail address:

21.    If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at

22.    It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

23.    This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the consent of these websites. This privacy policy does not extend to your use of such website. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

24.    Simon Cherry trading as Light Asylum may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of Simon Cherry trading as Light Asylum. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

25.    We may also disclose Data to a prospective purchaser of our business or any part of it.

26.    In the above instances, we will take steps with the aim of ensuring your privacy is protected.


27.    You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

28.    If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

29.    Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

30.    This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

31.    Simon Cherry trading as Light Asylum reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.


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Another day in the office 🥵☕️☀️ I thought I would take advantage of this lovely weather and work outside today.
I was asked to produce a Graffiti name tag in the name of Willow and to use her favourite colours, which were Purple and blue, with a Japanese theme to it. This is what I produced and in return got an amazing review. "OMG! Ordered a sign to mark my daughter's 18th birthday. Simon captured her passion for Japan perfectly in her favourite colours too. Stunning sign perfectly crafted. Unique just like Willow! Perfect. Planning to order signs for my sons now." #LightAsylum #name #nametag #graffiti #graffitiart
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